"I Saw What You Did, and I Know Who YOU are!"

Smoking may make you ugly, but some things make you uglier. I am now going to pull a ROST and present my latest discovery, watching those WHO WATCH YOU!!!

I think this is so fun. I can blog away with impunity about my feelings about PHARMA using my freedom of speech (at least for the time being), and Aztrazeneca can exercise their freedom to lurk.. I enjoy them lurking, because I never get attention. This Kitty is starving for attention from the PHARMA apologists.

Let me be clear, I think pharmacological synthetics ARE necessary for treatment of disease and suffering: They are critical for the advancement of any society. However, the current greed, lack of ethics and callous disregard and contempt most of the major PHARMA companies have for the consumer, is frankly, not optimum. I believe, that I, through blogging, can help to bring up issues that may not have been considered by the marketing consultants who make hundreds of thousands of dollars.

THIS IS FREE expert advice! Average Consumers are telling PHARMA marketers what is wrong, but they are not listening!!! Rather, Christine Truelove in her new Pharma Blogs: Week in Review 5/18/07 took an interesting spin on DTC PHARMA marketing:

"Even as the value of DTC advertising continues to be questioned, the news is not all bad. Ed Silverman at Pharmalot picked up a study done by Rodale, the publisher of Prevention, Men's Health, and Women's Health magazines, which says the first reaction by consumers in seeing an ad is to find out more information about the drug. This is something the pharmaceutical industry has contended for awhile. Only 8% of consumers were stimulated by an ad to ask their physicians for that medication."

My interpretation of the finding that "the first reaction by consumers in seeing an ad is to find out more information about the drug" differs from Ms. Truelove's. It is my contention that consumers only ask, because they are not told what the new "medication" does.

I believe, although I could be wrong, that DTC ads can either:
A = HAVE TO READ SIDE EFFECT PROFILE DURING THE COMMERCIAL (e.g., "A small number of people may experience .... diarrhea, nausea, dry mouth, constipation, blurred vision, headaches, impotence, fecal discharge, incontinence....) IN ORDER TO HAVE TO TELL YOU WHAT THE PILL IS FOR (the indication)

OR

B = NOT READ THE SIDE EFFECT LIST and then THEY CAN NOT TELL YOU THE INDICATION OR PURPOSE OF THE DRUG.

Well, inquiring MINDS want to know... even I wondered, what was making that beautiful middle aged woman, jog gently down the water's edge on a beautiful beach, with a supportive, smiling man watching on... then a woman swirling her skirt in a field, then a senior citizen talking with her friends, seeming to enjoy a coffee circle.

The gap between those who ask about a drug and those who use a drug should be very wide if my hypothesis (that people are JUST curious... like kitties) is confirmed. If the PHARMA marketers are correct, then interest should be proportional to scales with a small slippage in carry through of the patients to actually fill the prescriptions.

What makes me smile, is that the PHARMA consultants (mostly ex-pharma employees) should try to think outside the box with respect to their marketing plans for the new decade. They should realize that most global citizens DO NOT think positively about pharmaceutical companies, and that they need to change their image. Pills are not like TV shows with intricate sweeps plots to tease you with, to get the numbers up. They should be used very sparingly, and only as a last resort before safe, sane and organic treatments, like behavioral activation, socialization and exercise.

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Date Time WebPage
18th May 2007 04:30:33 www.google.com/search?hl=en&q=scarlett spring and astrazeneca
The Black Kitty - All Things Health Care Related: Peter Rost Actually Talks with Fellow WHISTLEBLOWER at AstraZenec
18th May 2007 04:30:33 www.google.com/search?hl=en&q=scarlett spring and astrazeneca
The Black Kitty - All Things Health Care Related: Peter Rost Actually Talks with Fellow WHISTLEBLOWER at AstraZenec
18th May 2007 19:25:23 www.google.com/search?hl=en&q=scarlet spring astrazeneca
The Black Kitty - All Things Health Care Related: Dr. Peter Rost
18th May 2007 19:25:23 www.google.com/search?hl=en&q=scarlet spring astrazeneca
The Black Kitty - All Things Health Care Related: Dr. Peter Rost